Your website is an introduction to your business, and you only get ONE shot at keeping a visitor interested, so you better stay in touch as long as possible and MAKE IT COUNT while you can!
Website design is a tricky topic.
You might’ve asked yourself things like… What do I include on my site? How many pages should I have? Should I include a list of my services? What about pricing, should I explain that? How do I stay in touch with a visitor after they leave?
Woah, woah… Take a deep breath and slow your roll! It can get super overwhelming as a business owner who doesn’t have much experience with any of this. BUT you can and will make it through the design process, one step at a time, and you’ll have an awesome website to show for it.
I‘ve put together a short but sweet guide to the 2 Vital Components Your Website Must Have, with plenty of implementation strategies and ideas, so that you can feel comfortable and confident with your result.
Choose from your favorite methods, go above and beyond and you’ll stay connected with your audience for much longer to form a deeper connection that leads to brand loyalty (meaning they’ll always come back to you – their number one expert!).
1. Products and a method of purchase
Your website must display the products or services you offer, the cost of those products or services, and how your customer can obtain those products or services (how they can make a purchase).
This can be done in two different ways:
a) Selling directly through your website. Your products or services must be displayed along with all of the information necessary for a shopper to make an informed buying decision.
b) Selling your products or services elsewhere (i.e. in person). You should still display, at minimum, a list of the products or services you offer. It’s up to you if you include prices or more detailed information, but always remember to explain how your customer is able to actually make a purchase.
2. Customer retention strategies and a method of keeping in touch after they leave
Your website must reflect the ways in which you serve your customer and make them want to keep coming back for more. Plus, you should have multiple ways to stay in touch with them after they leave – either after purchase or if they abandon their shopping cart. Losing touch with a customer could mean lost business.
Customer retention strategies can include basic things like quality guarantees, fast and friendly customer service and advertising – but it also encompasses more advanced techniques (this is where you’ve got to get creative).
Whereas keeping in touch with your visitors after they leave your website can be done through a number of different channels (and they’re not all what you think!).
For a complete list of my favorite customer retention strategies and communication methods (both manual and automated), and to read more about what we’ve discussed, download your copy of my free resource The 2 Vital Components Your Website Must Have.
Dive in deeper to get valuable insight not yet covered – grab your copy right now at the link below!
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