Leading with Intuition vs. Logic in Business

Samantha Peddle in The Bahamas During an Ocean Sunrise

Let me be the first to say that running my business based on intuitive decisions rather than logical choices felt like a crazy, weird concept. I wasn’t even sure that you could reach success that way… and didn’t have a clue how to get started at all.

But after more than ten years in the online business space, I’ve realized something. You can lead with both and integrate the two in a way that works.

We’ll be shallow diving into the world of intuitive business leadership, and by the end of this blog post, you’ll know exactly how to get started with the practice of letting your intuition guide you on your entrepreneurial path.

Trusting Your Gut or Using Your Head

Instead of leading with logic, your brain, what you think you “should” do… lead with your intuition – the voice within leading you by feeeeeeling the way!

Logic will mislead you and cause you to feel misaligned with your business after only a short period of time.

For instance, has this ever happened to you? You got really excited about an idea, so you did tons of competitor analysis, implemented in a way you thought you *should* instead of a way that felt right. Then, after just a few short weeks or months, you lost interest in that project. You felt like it wasn’t “you” enough and that you were trying to fit into an invisible mold in the business world (or even society in general).

If your answer is yes, then you’ve experienced the consequences of leading with logic rather than your intuition.

Following logic, rigid guidelines or a clearly laid out path can also be referred to as leading with the masculine. On the other hand, if you’re practicing intuitive business leadership or trusting your gut in business, that’s considered leading with the feminine.

It’s healthy to have a mix of both masculine and feminine business ownership strategies. You can lead with intuition rather than logic, and still do the proper market research and tests to ensure your offers are viable in the long term.

By following this path, you could potentially see massive business growth, personal relationships thrive, your self-worth heal, your living situation change for the better (maybe you move to a location that lights you up or you start working on-the-go to enjoy the laptop lifestyle), and anything else you can imagine.

Examples of Intuitive Business Leadership

Now that you understand the difference between leading with intuition vs. logic, let’s take a look at some examples.

What exactly does this form of business development look like?

These are just a few ways it’s shown up in my own business experience (take note for yourself):

Branding the business in a way that lets your personality shine through. In the past, I had the pinks and pastel colors you see all over social media, because I thought that’s what people wanted. I thought I needed to fit in, when in fact it’s the complete opposite – fitting in could also mean blending in. To be successful, you need to stand out! My new branding is 100% ME. I poured my soul into it. The colors and symbolism in my logos and across my brand (website, socials, blog, etc.) resonate with my badass nature (bold black and gold colors), while the graphics convey my spiritual, intuitive and feminine sides.

Merging multiple offers under one brand. If you have two separate product or service offerings that relate even in the slightest, consider marketing them under one brand. I’ve made the mistake of having multiple social media accounts on every platform because I thought my offerings had to be separate. There was a lot of wasted time and effort there, when ultimately, I realized that my audiences were similar enough to combine it all under one roof.

Building a personal brand instead of a named company. If you’re just starting out or looking for a change in your existing business, I highly encourage you to consider building a brand around YOU. Hence, the term “personal brand”. With a personal brand, your audience gets to know the real you – the person behind the products and services they offer. If you serve your audience in a way that they can know, like and trust you consistently, they will be there for you no matter what you’re selling. You can pivot multiple times and still have a community full of die-hard fans. It’s harder to do this with a company logo and no personality behind it. Note: if you do decide to go the named company route, make sure to still show up and show your face so your audience can get to know the owner on a more personal level as well.

Scrapping the plan because a better one has come to you. Just because you made a plan, it doesn’t mean things don’t change and you can’t adjust accordingly. If you get into an intuitive flow and feel the need to start building a new offer you feel your audience would be overjoyed to get their hands on, or if you decide you want to talk about a different topic in today’s TikTok, then go for it. You don’t always have to stick to the plan – let your feminine energy through.

How to Begin Developing Your Intuition

The more you practice listening to your intuition, the better you will be at deciphering the way just through instinctual feelings alone. I’ve gotten so good at this over the past few years, my intuition never steers me wrong.

First off, there’s no way you can deep-dive into developing your intuition by sitting entranced in front of a screen all day, every day. You’ve got to ground yourself, your mind and get away from the screens and fast-paced social environment – especially if you work in the online space.

Get in touch with your spiritual side through self-love or self-care practices such as yoga, meditation, candle-lit baths, or simply going to the gym, moving your body every day, sitting with your thoughts during a quiet lunch break, taking a walk in nature, and so on. These activities, if practiced consistently, will bring you back to yourself, back to mama earth and your natural instincts as a creator.

When a decision-making opportunity comes up, consider all the options. Close your eyes and focus on how they make you feeeel on the inside. Does one cause panic and hesitations? Does one light you up and make you feel excited?

It’s important to remember that fear and anxiety aren’t always bad. These emotions could be hinting at a massive growth opportunity for yourself and your business. The more you practice listening to your gut in business and making these decisions, the better you will be at unlocking the code to intuitive business leadership.

Lean into it and try it out – even if it seems weird to you!

Your intuition knows best.

If you’re struggling with getting into an intuitive flow or want to discuss intuitive business leadership with myself and other online entrepreneurs, visit this Instagram Post and leave a comment!